Thank everyone for posting about promotion. Promoting the book seems more difficult and complicated than writing it. How far ahead of time prior to the publication date should a writer start promotion tasks, such as creating book marks, or getting together press kits, and how much should the writer consider spending for promotion? Is there a point that is considered excessive?
I noticed at Barnes and Noble online they feature books in certain extra categories, such as Coming Releases, based strictly on their own ideas of which books merit the mention, i.e. you can't pay extra to have your book featured. I wonder if there is anything a writer can do to get his or her book featured more prominently on such websites (without the novel becoming a best-seller first, of course.)