Monday, February 16, 2009


Sunny here.

All this talk about diminishing venues to speak and sign, difficulty getting book sales and name recognition makes me wonder--how far out of the box are you willing to think?

I live in a small town, pop. 23,000 (Lemoore). Ten miles away is a larger town (Hanford). Forty miles away is the Big City (Fresno).

I lived in the Big City over 25 years and was never able to get a signing or even a book launch. The local newspaper ignores local authors in favor of canned wire reviews of authors who would never set foot in this part of California. What good was that doing me?

When I moved back to my hometown, I was asked to write a monthly column on writing in the weekly newspaper. They practically created an entertainment section just for me. I sought to fill it with other book news and author interviews. I did this without pay. I became known as "the local mystery writer." Nice.

The Hanford library read one of my columns and asked me to do an event. It was such a great experience, I asked if I could help with the author program and filled the calendar with local authors all the way to 2011. I also write all the newspaper articles and contact the media. Free of charge.

An even smaller town, Chowchilla, put on a Local Authors Event. It cost nothing, but was set in a small room, little media notification and not well attended. I used the event to grab business cards from every author. Why couldn't I do a similar event in Hanford?

I asked the same question of my library. I was offered free use of the Veterans Building, picked a date, and put out a call for authors. Over 23 have responded so far. The event will be free to the public, widely publicized and the local ice cream parlor (best ice cream in the world, we are a dairy region) may be giving us coupons to go with book sales.

Okay, the point of my blog: instead of wondering where all the good sales venues are, why not create them? Not just for yourself, but for all the authors in your area. Why not just do what I did--ask. Sometimes it just takes one person to get the ball rolling.

Keep in mind, I did this with no pay. Yes, it took time from my life and writing. However, it has resulted in a higher profile in my region and kept my name out there to the public. I've also become the de facto hub of a writers' consortium since I have all the contacts. You need a speaker? Call me.

There are a few things you must be willing to do, but then, you should be doing them already. I became familiar with the movers and shakers in my small towns, including the Board of Education, the Sheriff and Police Departments (for crime writers), the junior college, high schools, tourist board, woman who holds the Indian casino purse strings, and the wife of the commander on the local military base. I did this by hand-distributing flyers the library made for upcoming speakers. I also interacted with all the sorts of writing groups in the area: Sisters in Crime, Romance Writers, various critique groups and reading groups.

Key to everything is the media. I took the time early on in my career to contact every newspaper in the area, especially small publications looking for newsworthy articles. I check periodically to make sure the same reporters are covering features. I ask what their deadline is for community news announcements. I ask if it would help if I drafted or wrote the article for them. Having been a newspaper woman in the past, I know these people are underpaid, overworked, underappreciated and stressed. To have someone offer to take some of the load off is heaven-sent. Do I get paid? No.

But I do get rewarded. My town is talking about giving me a book launch at the prestigious Carnegie Library. My books sell. I get written up in the media. I have two towns behind my career. I know people. We do lunch. They pay.

I'm not suggesting this philanthropic approach will work for everyone. If it's only your purse strings you are concerned with--not your fellow authors or your publisher's sales figures--then so be it. However, these are tight economic times. You can lament the buying public or you can offer them a free experience and hope they respond generously. Give a little to get a little.

So, ask yourself--how big is that box you're in? Don't you want to peek and see what's outside the box?


F. M. Meredith, author said...

I agree with Sunny about the small town theme--my town is dinky! The next one a little bit bigger, largest 30 minutes away is a city, but not a big one. Fresno and Bakersfield are the two largest anywhere close and neither have been easy to break into as far as speaking engagements or sellers.

Sunny has been a God-send for me--and I've tried to reciprocate when I hear of good venues.


Bluestocking said...

Go Sunny!!

Chester Campbell said...

Great advice, Sunny. I got all of my first four books reviewed in the major Nashville daily's Sunday book pages. But with the recent cutback, they're using mainly canned reviews from major markets. I'm about ready to see how well I can do with book five in April.

Ben Romero said...

I agree with Sunny about small communities. I live in Fresno, but since I lived 23 years in Madera Ranchos, I donated a copy of all seven of my books to the Madera Ranchos library. I was asked to do a reading on April 26th. I don't expect to sell books there, but it sure helps to get my name out.
Ben Romero
author of Chicken Beaks book series

Monti said...

Sunny, you are quite a dynamo! I love all the things you do. You make me wish I lived in California.

My small town is really small--under 3000 people. We have only one grocery store, a hardware store, three fast food places, one restaurant and not much else. Our newspaper is very supportive and runs photos and press releases. We have an active writers group based about 40 miles away. I'm thinking we're not pushing together enough. I'm going to direct the Webmaster of the group to this site and see what he has to say.


Morgan Mandel said...

You never know where your contacts will lead you. That's the fun of it.

Morgan Mandel

Deborah Elliott-Upton said...

Always know you have the best ideas. Thanks for sharing!

Maryann Miller said...

Great advice, Sunny. When you put yourself out to help someone else, it always has some long-range benefit. But we can't always be looking for the benefit. Just be out there networking and helping and don't try to measure the rewards vs effort ratio.

WS Gager said...

Sunny: Great ideas. I hope to do the same thing in my small town. I am already penciled in for the library speaker series this fall after my first book comes out. I hope to do other actitivies as well. Was at the pharmacy the other day and they have a very small book section but a sign says they can order anything. I talked to the woman who orders books and she would be happy to stock a few so people have a local source, just needs an ISBN number. I have worked with the libraries on helping to get speaker series guests and they are always looking for people so if any of you are planning a trip to West Michigan, let me know and I can forward info to local libraries and hopefully work in a speaking engagement. Our town while small, is very focused on the arts. I've seen authors sell quite a few books at the events.

PS: This is my maiden blog. I've been reading for a few months and hope to contribute more. Thanks everyone for all the info.

BillieJohn said...

Great post, WS Gager...BTW, what is the name of your book?


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