Thursday, April 23, 2009
Call me Compulsive
On the advice of Billie and her other authors, I entered into the blogosphere where I became immediately lost and disoriented. No problem; I feel that way every time I go to Chicago. At henrymelton.blogspot.com/2008_05_01_archive.html, I read about a writer (and small publisher) who did a tour through New Mexico to promote his book, Roswell or Bust, a sci-fi book for young readers. I was amazed that the tour consisted entirely of what salespeople term ‘cold calls’. Henry would just walk into a bookstore or gift shop and ask if he could leave books on consignment or, failing that, leave flyers about the book. He found a few takers, three books on consignment here, a handful of fliers there, a library that accepted a free copy for their stacks, etc. He’s an intrepid fellow and I enjoyed reading about his trip, but I can’t imagine actually doing that. You see, I believe that people who believe if you take care of the pennies, the dollars will take care of themselves end up in the poorhouse with big glass jars full of pennies. I believe people who start a journey with one small step don’t go very far. I want long strides and big denomination bills. So I’m trying to maximize my New Mexico signing tour by having all events booked well in advance, by having the local paper in each signing venue do a timely review of the book, by sending sample books and posters in advance so that people can see the book and the poster can be in the window before I get there. But what if Henry had it right? What if all my planning comes to naught? What if I discover I’d have done just as well to throw the books in the backseat and start driving? I’ll let you know in Vegas.