What events alter your feelings about book signings and book festivals? Think about it. If you don't get hoped for sales, you probably come away discouraged.
Sometimes things happen that are better than sales. Things like learning from those around you. Today, I noticed the displays of writers who were attracting a lot of attention and realized they had put a great deal of thought into their displays. They hadn't spent a lot of money on enlarged posters for their tables, but they had brought together items (found or inexpensive) to make an attractive and inviting statement about their books. Those displays inspired me to think ahead and plan for a better display of my own next time out.
Last week, I printed in large, bold fonts a page for each of my novels. These pages told what the story was about, and they created sales. This week, I failed to pick up the bag that held those pages, and I missed them. People are more inclined to buy a copy of Hearts Across Forever if they know a little of the story of the white witch of Rose Hall plantation. Now, I am inspired to always have a page that describes the story in my book.
I have created a series of cards (with envelopes) that feature some of my photographs and paintings from exotic destinations. What better way to advertise the "Passenger to Paradise" books? Today, I gave away a card--the reader chose which one--to those people who purchased a book. I am inspired to create more cards and connect them to book sales.
These thoughts are just the beginning. Much more inspired me today, and I can hardly wait for the next book event! I'm making a list...
Mary Montague Sikes