Ladies and Gents...we need some advice! The Jelly Bean Principle is a great book, but it is just not getting attention. I am stumped and the author is stumped, so we are turning to you for feedback.
The author has been on TV and talk-radio numerous times, and he is an experienced guest in these venues. We've sent a number of review copies, some have responded, some it's too soon to look for them. I have exhibited the book at numerous expos. Lack of effort is just not the problem. My one minus would be that social networking is a bit light.
This book is filled with great advice for small businesses...while doing the interior design, I frequently was drawn into the topics, found that Barry's tips got me rolling on ways to promote OTP. This is not a joke, not eye wash. I mean it. And for the life of me, I cannot understand why we aren't connecting.
So, since I know some of the most creative, talented and effective promoters on the planet hang out here, I am throwing it open. Let me hear it!
Is it the cover? Maybe the title and subtitle should be reversed? (I noted that there is a book about school administration on Amazon called The Jelly Bean Principal!) Maybe the JPB doesn't connect with business people...perhaps it doesn't sound serious enough. Here's the webpage: Jelly Bean Principle
Let's turn this one around! It will be good for the author, for OTP and, in these troubled times, it will be good for our economy!