Friday, July 16, 2010

A Reminder About Guesting on a Blog

I've been having guests on my blog for the last year. And I'm always surprised when the guest doesn't make a comment. Being a guest on a blog is free publicity.

When the day the blog appears, the guest should be promoting it all over the place--to his email friends, relatives, on Facebook, MySpace, Twitter, anyplace where he or she social networks.

Not only should the guest make a comment on the blog too, but he or she should keep going back over the day to see if anyone else has commented and thank them for visiting the blog. This is really important.

At the moment, I'm on a blog tour and I'll be using the name of the person who comments on the most blogs in my next Rocky Bluff P.D. crime novel--not the next one to come out, but the one I'm working on now which should appear in 2012.

Of course I have to keep track of those commenting so I go back over them all. But the latest blog is the one that I check on several times a day. I make a comment to each person who comments on the blog.

No, there's no place to go for blog etiquette and what I've learned has come from following other people's blogs.

I hope this is helpful to any of you who are guesting on other people's blogs.

Marilyn, who is in the middle of an intensive promotion campaign for Lingering Spirit.

http://fictionforyou.com

6 comments:

Kit Sloane said...

wow, i'm one of those guilty of bad blog manners! live and learn! I thought it was impolite to comment on comments. Oh well, next time I'll do it right. Thanks, Marilyn for trying to keep us up-to-date.

Kit
www.kitsloane.net

S. Connell Vondrak said...

This is very helpful. I would not have thought of doing those things. I guess I am used to a less interactive form of comments.

Sometimes, all that is missing is someone explaining things.

BillieJohn said...

Thanks, Marilyn...for keeping us on our toes.

Clearly, your management of the social networking is an example for everyone...there is a reason why Lingering Spirit is in the top seller report....beyond the fact that it is a terrific book.

The thing we all have to keep in mind is that, especially in today's world, people have a lot of choices about what to do with their leisure time and entertainment budget. We no longer live in a world where there is little else to do with one's spare time than read a book. Now we have TV, movies, mobile devices, sports events, church and school events, and countless other things that vie for a book-reader's attention.

I think it is amazingly handy that one of these things is the social networking on the Internet...it gives us a chance to go where "they" are and form relationships--relationships that will help support our books.

Let's be smart and use this opportunity!

Billie Johnson,
Publisher

Sunny Frazier said...

I have a different take. I know I can't follow every blog, so I look for "teasers." Pitch me with something I have to run over and check out. I do it all the time with my posts.

If a dozen readers respond, I feel my comments will be buried. If I get there early, I know others will read my comments first.

If it's a really good blog and has information I believe will add to other authors' knowledge and career path, I will nudge them over to read and respond.

I suppose I'm selectively supportive.

Marilyn Meredith a.k.a. F. M. Meredith said...

It's hard to track how effective any promotion is, but I can tell you that the blog host is happiest when a lot of comments are left.

Also, when I'm on a blog tour, my numbers on Amazon go way down, which is a positive. I also have heard from people who bought my book because of a tour.

That's the whole point of a blog tour, promoting you book, just as a physical book tour is.

Marilyn

BillieJohn said...

I agree, Marilyn, and the whole point of promotion is to sell the book and implant the author's name as a brand so you can sell more books down the road.

Book-selling is not one of those products that can be promoted by the scarcity technique, IMO, like diamonds. Your sales results certainly prove that getting your info "out there" is the way to go.

From my vantage point, I get to see what our authors do vis a vis their sales, and it's readily apparent what is effective and what is not.

Billie Johnson,
Publisher