Recently the question came up, does blogging sell books? My first thought was that there’s a lot more to it than merely selling books. Hopefully, the readers will glean some information from the blogs they read. Let’s start with what constitutes a blog. It’s basically just another word for an article, and it can be journaling.
Some people blog about their latest vacation, or what they had for dinner last Saturday night, or maybe what their kids are up to. Me? I prefer to blog about writing and books. That’s my passion—and if I’m passionate about something, I can write or talk about it ‘til the cows come home. (Just thought I’d throw in a little figure of speech to see if you’re paying attention, or are you groaning.) The thing is that the blogs allow people to get to know the author a little more with each one they read. I believe that the blog should reflect your personality, and hopefully be an unofficial showcase for your writing skills.
I blog about my books, the books of others, the art of writing, the job of writing (yes, it is a job), and where storylines and characters come from, among other things like marketing and promoting. Over the past six months I’ve written my own weekly blog at http://blog.marjamcgraw.com/ and I’ve done several guest blogs, including the Mystery We Write Blog Tour which is in progress now. This was something I said I’d never do, but with a nudge from the right person, I started blogging my little heart out, and I discovered that I kind of like sharing my thoughts. Who knew?
Then the person I mentioned earlier asked me if I thought these blogs were helping book sales. Do the number of comments left on the site equal sales? The truth of it is, I have no idea. I know that every time I put up a new article, more people visit my website. I know that even though there may not be many comments left by visitors, the number of “hits” on the blog are quite large. I know that after a guest author (Marilyn Meredith) did a blog on my site I received an email from someone who said they were so interested in her blog that they went right out and bought the first book in her series. This person also said that after reading the book, she was hooked on the series and would be buying the rest of the books. Success! Maybe not for me, but for the guest blogger. And who knows? Maybe someone has had the same reaction to my blogs and books.
The point is that the number of comments left didn’t equal the number of hits on the blog site, and the article ultimately sold books whether a comment was left or not. So, yes, I believe that the blogs are working, and I genuinely hope they entertain visitors who read them. They’re fun to write, and often informative.
And now, I have to once again mention that Bogey Nights- A Bogey Man Mystery, came out from Oak Tree Press in March of 2011, and Old Murders Never Die – A Sandi Webster Mystery, will be out in July of 2011 from Wings ePress. That’s two books in one year, and I’m pretty excited. If you’d like to know what the books are about, please visit my website at www.marjamcgraw.com and click on the Books Page. I don’t think you’ll regret spending a couple of minutes there.
Until next time, thank you to Oak Tree Press and eWings Press for their confidence in me and my writing. I hope you have someone who instills confidence in you.