Laurie McLean, an agent with Larsen Pomada Agency, was one of the main speakers at the Central Coast Writers Conference. She had a lot to say about promotion and the promotion of e-books. She also helps people with their promotion plan. http://agentsavant.com/
Here are some of the tips she gave:
Decide what your goals are. Check your publishing contracts. See if you have back lists title, books that you wrote but never got published that could become ebooks.
Develop your brand. Decide what you unique brand is. Make yourself stand out. Always put your name in the labels or tags on your blog.
If your going to prepare your ebook manuscript for posting on Smashwords, Amazon's Kindle and Barnes and Noble PubIt, format your book correctly for each ebook distributor. Select the best ebook sites. Create POD copies for printed books. (Frankly, I'm quite happy to have a publisher who does this for me, yay, OTP. I have enough trouble finding time to write two books a year and do a good job promoting them.)
Be sure to have a good cover--pay for someone to do it. (Again, aren't we fortunate to have a great publisher who does the cover?)
Create cover and inside blurbs.
Post your ebooks. (Can take a long time.)
Use effective online and offline marketing to increase sales potential.
You must have your own blog and website.
Book reviews especially form online reviewers.
Comments on others' blogs.
Video book trailers
Use social media.
Boodreads/Library Thing, be an active part of these communities.
Business Cards. (They are my favorites, I handed out close to 100 at the CCWC and CC Book Festival this weekend.)
Press Release--she said this was old school and prefers HARO.
Amazon Author Central (If you haven't done this one yet, be sure to put it on your to-do list.)
Kindle Boards (Be careful with this, they aren't happy about authors' promoting, but do have special places you can do it.)
You decide where you are going to do your marketing. (Not all things work for all people--figure out what you enjoy and what actually seems to have results for you.)
Be yourself, be nice, be a friend, don't spam, just interact.
If you ever have the chance to hear Laurie McLean speak or take a workshop from her, do it, you won't be sorry.
(My comments are in the parenthesis.)
Books by Marilyn