To piggyback on Mike's previous post, writers shouldn't overlook libraries as a good promotion tool. I told my city library about my new book and that I was a local author. Within a month the library ordered five copies of the book, set up a display of the books and had me appear on an author panel. I've also donated copies of the books to other libraries in the county. One librarian contacted me today and said the book has been catalogued and is already circulating. Also, would I be interested in appearing in the library's once a month local author Q&A series? I also plan to mail a copy of the book to my hometown library in the midwest. People who read a library book and love it are likely to buy it, plus the libraries I contacted will no doubt be willing to purchase future books in my series as they come out.
"The Baffled Beatlemaniac Caper"