This is the time of year when everyone starts considering resolutions for the new year. At the top of my list, I have written, "Find ways for better book promotion."
Hmm. A list of ways for better book promotion might comprise my complete list.
I wonder where book signings should be on that list. Probably not at the top.
One of the authors at a group book signing in which I participated earlier this month commented rather grimly, "This is not the best way to sell books." She went on the explain that although she wasn't getting many sales that day, book signings were good for the independent book store owner. To remain in her good graces, she would continue to do signings there, she said.
"What is the best way?" I asked.
She replied by telling me about a program she gave last month at a college in New York state. Part of the prearranged agreement was that copies of her book would be placed on each chair for attendees at the meeting. Not only did she get the sales for those books, but she was paid as a program presenter and her expenses were covered as well. She told me about another author friend of hers who will not agree to speak to a group unless her book is given to each person who attends. What a wonderful way to promote a book and gain new readers.
What is on your list for book promotion? Do you have a list?