Wednesday, April 3, 2013

Why Amazon acquired Goodreads

Hi, folks.

I stumbled on to this post on the Atlantic about the recent purchase of Goodreads by the Amazon people. 

Interesting look at why Goodreads would appeal to Amazon and why the acquisition makes business sense.

http://www.theatlantic.com/business/archive/2013/04/the-simple-reason-why-goodreads-is-so-valuable-to-amazon/274548/

Thanks to the Passive Voice blog for the heads up.

http://www.thepassivevoice.com/04/2013/the-simple-reason-why-goodreads-is-so-valuable-to-amazon/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ThePassiveVoice+%28The+Passive+Voice%29

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