Monday, May 27, 2013

Flash sales for e-books

Hi, folks.

Interesting article here in today's NY Times on how Amazon, among others, goes about deciding how to put certain books by certain authors on "flash sale" where for a few hours or so an e-book goes for $1.99 or thereabouts.

http://www.nytimes.com/2013/05/27/business/media/daily-deals-propel-older-e-books-to-popularity.html?ref=juliebosman

In some cases, it's been a good way to prime the pump as far as publicizing some semi-obscure authors. And some who are far from obscure, like Dennis Lehane, for example.

Publishing -- never a dull moment, I guess.

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